“Frymire Associates was incredibly responsive to our needs, providing rapid reports that gave us on-target answers we needed about key cardiovascular market trends and drivers. The firm is an integral part of our market intelligence team.”
About
Frymire Associates has been producing high quality market research and detailed analysis in the medical market for over 20 years. As market research professionals with long-standing physician relationships, Frymire Associates provides powerful insights and immediately-applicable guidance.
What We Do
We enable our clients to hear the real voice of their customers, spoken in anonymous and bias-free settings. Our experience ranges from medical device start-ups needing first pass feedback on products or services, to large medical companies seeking information on existing or new markets. Our group has the insight, experience, contacts and resources to provide answers medical device companies need to determine their strategies, tactics, and market direction.
Our approach is simple: we use traditional qualitative methods like focus groups and interviews to explore and frame the issues. In many projects, we complement the qualitative insights with a quantitative phase (online surveys, convention research) to give clients a robust, statistically-significant confirmation of assumptions. What starts as an idea can be qualitatively tested, and quantifiably confirmed.
Our Services
Utilizing relationships with physicians all over the world, Frymire Associates provides insights on markets, technologies, and devices. We are uniquely qualified to evaluate marketing strategies, and test product development directions, device concepts, product positioning, messaging and brand identity. Frymire Associates works with a large network of experienced researchers and survey organizations to provide studies that evaluate market strategies, provide direct customer feedback, identify trends, and validate assumptions for market models.
“Physicians actually look forward to these interviews because they know they will be responsibly interpreted, quoted and treated with respect. Companies appreciate Frymire Associates because they receive thorough data analyses, interpretations and, most importantly, vehicles for sharing this data….not just a pile of numbers and graphs which end up dormant and gathering dust.”
— Director, International Marketing Major Medical Device Company